An online presence is not just an extra. It’s your golden ticket to success as an artist, and it starts with creating a personal website. An online presence gives you a chance to showcase your work, connect directly with your audience, and sell your art more effectively than ever before. Even better? It doesn’t take much time or money to get started. Here American artist Hillel Selznick shares three good reasons why you should have an online presence as soon as possible.
You Need to Showcase Your Work
The first and most obvious reason to create an online presence is to showcase your work. Everyone wants to know what you’re all about, and there are two main ways to do this. The first is to show samples of your work, so that potential customers can get a taste for your style and see if it’s something they would be interested in buying. The second is to give potential customers a peek behind the curtain so they can get a sense for the process you went through to create their favorite piece of art.
If you’re just starting out as an artist, you’re probably not yet established enough to sell your work. Creating an online presence is the first step toward better marketing and selling your work in the future. With a website and social media accounts, people can find you and discover your art. They can learn a little bit about you and your process, making it more likely they’ll want to see more. You’ll also be able to sell more because people can see your work and buy directly from you. It’s a great way to build your audience and make more money, explains Hillel Selznick.
Connect Directly With Your Audience
Another big reason to create an online presence is to connect directly with your audience. You might be surprised at how many people don’t know who you are or what you do, but they can find you online. When you have a website, you can add your social media accounts, add a contact form, and build your email list.
These are all ways to build relationships with potential customers and make more sales later on. One of the great things about having an online presence is that it lets you communicate with your existing customers as well. If you have a website, you can create a store where people can add products they own or purchase items.
You can also host e-commerce so that you don’t have to deal with shipping and handling yourself. Having your own online store is a great way to turn your fans into customers who can buy your art. If you sell prints, you can use your website to print them and ship them directly to customers, again saving you on overhead costs. You’ll also be able to keep better records and track your sales, which is important if you want to make more money in the future, adds abstract painter Hillel Selznick.
You Need a Place to Sell Art More Effectively
The last reason to create an online presence is that it’s a great way to sell your art online. There are many different ways to sell art online, and one of the best is to have your own online store. If you’re an artist hoping to make a living, you need to be selling your art online. Many artists make the mistake of only selling at art shows and have a hard time getting enough customers to make a living. Having a website, a social media presence, and an online store will allow you to sell your art online and turn more people into fans. You can use your website to sell prints, canvases, autograph deals, and more, just like you would in an e-commerce store. The best part is that you don’t have to deal with inventory, shipping, or shipping charges, which means more money in your pocket!
Conclusion
An online presence is one of the most important aspects of a successful artist career. It’s how you’ll connect with your fans and build relationships with them, setting the stage for future sales and income. With your own website, you can showcase your work, connect with your audience, and sell your art online. The best part? It doesn’t take much time or money to get started. Begin building your online presence today, and it will help you in the long run.